Anniversary celebration: ten years of Deutsche Euroshop

On 23 September 2010, to mark our tenth anniversary, we invited guests to an evening reception in a beautiful Art Nouveau villa on Hamburg’s Outer Alster Lake. Some 150 people, including analysts, bank representatives, service providers and business associates, joined the Executive Board, Supervisory Board and employees of Deutsche EuroShop to enjoy a mild, late-summer evening with views across the water. In his speech, Executive Board Spokesman Claus-Matthias Böge reported on the Company’s recent history, delivering a few anecdotes in the process.

A donation of €10,000 was made to the Jamliner, a project of the Hamburg State Youth Music School and its association of friends, as a “birthday gift”. The Jamliner is a bus that once served on the public transport network and has now been converted into a mobile band rehearsal room with recording studio. Four days a week it travels to deprived districts of Hamburg. Here, as part of a workshop concept, young people aged 12 and over can gain experience of the world of music, even if they have no musical background. The band lessons are open in particular to young people who would otherwise have no opportunity to make music themselves.

One of the highlights of the evening was the appearance of the band Les Kadtts, who performed their selfcomposed song “Rappen für den Frieden” (“Rapping for Peace”). Afterwards, head of the project Thomas Himmel explained the educational concept and talked about the history of the Jamliner, which also stretches back ten years.

Further information about the Jamliner can be found at

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